If you're reading this, chances are you have a SaaS business. And you know that content is key to attracting and keeping customers.
And guess what?
It's 12 times easier to trust customer reviews than direct marketing. In other words, content is equally important to the success of your business.
But what if you don't have the time to write content? This is where hiring a SaaS writer can help.
So how do you choose the right writer for your SaaS? Among the freelance writers you see, who’s the perfect fit for your requirement?
Learn the specific writer for your SaaS content needs by reading this article.
In SaaS, why is content so important?
Because in the world of software where everything is intangible, quality content is everything. And by content, we meant the website copy, email copy, or even long-form blogs.
That's because potential customers want to explicitly know first what they're getting before they commit to a purchase. They want to see how the product works, what it can do for them, and whether it's a good fit for their needs.
81% of consumers research products before making a purchase
To put it another way, smart consumers want to be sure that they're making a wise investment. And the best way to prove it to them of that is through high-quality content.
SaaS copywriting vs content writing
First, this 👉 To be on the same page, we refer to every copy that your website puts out as “content” — that’s also how most SaaS clients refer to it.
But there’s a difference in how every SaaS writers create content. That’s why it makes sense to differentiate SaaS copywriting from content writing. (Though personally, I think it just boils down to the writer’s intent when producing the particular content.)
SaaS copywriting is about creating content that sells. It's focused on highlighting the unique selling points of a product or service. In contrast, content writing is more concerned with creating informative or educational content. While content writing can also be persuasive, it's not always as sales-focused as SaaS copywriting.
So copywriters and content writers are different?
Yes and No. If you’d like to know more about our opinion on that, we have a detailed discussion about that here 👇👇👇
Types of SaaS writers according to your requirements
So here’s something you might not expect, there are [actually] quite a few types of SaaS writers. Having a single writer who claims to be a professional in all just sounds too good to be true. Maybe not actually impossible, he/she is a 🦄.
- Your requirement: You're redesigning your SaaS website. Your current website looks nice but doesn't convert visitors into customers, so maybe it's not doing its job.
The SaaS writer you need: Web copywriter
Web copywriters write the text that appears on your website, including your homepage, and product pages. They focus on writing persuasive and compelling copy that will convince visitors to take action, whether it's signing up or buying something.
Further reading: 20 shocking SaaS website statistics that could explain why your website drives your new visitors away.
- Your requirement: You're looking to boost your conversions since you're not seeing the results you want from your current email marketing campaign
The SaaS writer you need: Email copywriter
Email copywriter's goal is to convert email readers into customers by providing valuable information that encourages them to take action. They can help you create messages that are more likely to convert, whether that means increasing signups, upgrades, or even just clicks through to your website.
- Your requirement: You need help generating leads using content that will attract leads and convert them into customers but you got no budget for paid campaigns.
The SaaS writer you need: SEO content writer
SEO writers are focused on helping your content rank highly in search engines. By creating high-quality, keyword-optimized content, an SEO content writer can help you achieve better visibility in search engine results pages (SERPs), ultimately driving more website traffic and leads.
- Your requirement: You're having a sale or running a promotion so you need a writer who’ll create social ads or buzz that will get people excited about your product.
The SaaS writer you need: Social media copywriter
Social media writers create content that is designed to be shared on social media platforms. They often focus on creating catchy headlines and easily digestible information that will encourage users to share your news.
What should your writer prepare before getting started?
By now, we hope you already have an idea of which SaaS writer you truly need. Please ensure they prepare these three marketing essentials before starting any writing project. Without them in place, the writing process will be more difficult, and the final product will be less effective.
- A strategy for the SaaS writers to have a clear understanding of the goal of the writing and the audience it is intended for. What is the purpose of the writing? Who will be reading it? Answering these questions beforehand will make the writing process much smoother.
- Smart positioning refers to choosing the right approach for the message like how you want to be remembered by your market. Also, identifying the preferred tone helps—should it be formal or informal? Humorous or serious? Knowing how to position your SaaS will ensure that it resonates with the intended audience.
- Clear messaging is essential for any writing that seeks to communicate a specific idea or call to action. Make sure your message is accurate and straightforward, without any confusing words or phrases.
So, where can you find qualified SaaS writers?
If you're looking for skilled SaaS writers, here are three great places to start your search:
- Facebook Groups: There are a number of Facebook groups devoted to SaaS writing, and these can be a great resource for finding writers who meet your specific needs. Simply post a job listing in one of these groups, and you're sure to get some responses from interested writers.
- LinkedIn: LinkedIn is another great place to find writers for SaaS products. Simply conduct a search using keywords like "SaaS writing" or "technical writing," and you'll be sure to find plenty of qualified candidates.
- Online Job Boards: Also, online job boards can also be a great place to find qualified writers for SaaS services. Simply post a job listing on a popular job board or on a freelancing platform like Upwork or Fiverr, and you'll likely receive a number of replies from interested candidates.
You can also reach out to a SaaS copywriting agency that specializes in helping SaaS businesses create content for their websites. Copywriting agencies typically have teams of writers who can help you with every step of the process, from developing ideas to writing and editing your content.
Choosing a SaaS writer: What do you need to consider?
Here are a few of the most important things to keep in mind:
📌First, you need to consider what kind of writing you need. Do you need someone to write blog posts, create marketing materials, or develop documentation? Once you know what type of writing you need, you can start to narrow down your search.
📌Next, you need to consider your budget. What's your budget for a SaaS writer? This will help you slim down your options and find a writer who fits your budget.
📌Finally, you need to consider your timeline. When do you need the writing to be completed? This will help you find a writer who can meet your deadlines.
The SaaS writer you need
We know that a SaaS company needs content to succeed, but with so many choices out there for who should write this content, it can be challenging to decide.
If you take the time to understand your own needs as well as what each potential writer can provide, you’ll be on the right track to finding the best person for the job.
Here’s the best part—if you’re still not sure who to hire, we recommend booking a call with us. CaaSocio specializes in helping SaaS companies with all their content needs.
✔ website copy
✔ email copy
✔ long-form blog posts
✔ chat and in-app copy
✔ product walkthroughs
✔ UX onboarding audit
What we claim: Consider our consultants and copywriters as an extension of your team—committed to bringing you more leads, demos, and sales.
Hire CaaSocio and get these different SaaS writers for the price of one full-time writer.
